Celine Salloum

What artificial intelligence (AI) was from the late 90s until the last decade, "Metaverse" is for now. Ever since Facebook renamed the parent company, Meta, in 2021, metaverse moved from the domain of tech geeks to the mainstream; and since then, there have been numerous opinions on what will its implications be like and how will it shape the way people interact; more precisely, how advances in AI will affect what it means to be human, to be productive and to exercise free will. Every time a new technology appears, it takes time for people to adapt to it because any new concept requires a behavioral change. It transforms how the system in a society functions; and once it is widely adopted by its users, it becomes the new normal. This evolution is radically changing human relationships. Sometimes, the technology does not just augment our skills, but substitutes us, when algorithms can perform specific tasks with remorseless  precision. With the advent of the metaverse, we are ...

When it comes to running a business,  the relationships you build  with other companies can spread your success even further. Talking about strategic partnerships to be precise, a mutually beneficial business relationship that might aid your business' growth at a reduced cost. But understanding these partnerships, can assist you more with locating the right one for spreading out your reach to potential customers. Partnerships never go out of style. Companies have worked with partners across countries, businesses or within their value chain for a variety of reasons, whether from a desire to expand or a need to cut costs. Yet, in recent years, the growth of partnerships has accelerated, driven by the benefits of risk sharing and resource pooling, technology convergence and knowledge diffusion. They come together to take advantage of complementary geographies, marketing and sales strengths, or capabilities in other functional areas of the business. The more complex the business e...